Expert Perspectives of L10N & International Go-To-Market Insights
15 Minutes of Localization Insights
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Expert Localization Perspectives on the AI-spurred (R)Evolution
Latest Articles 
Who Comes Next? The Future Should Look Different
The future of localization demands leaders who prioritize user experience over process efficiency, blending skills from growth, product, and UX research.
We Are the Masters of Our Destiny… Or Are We?
The localization industry faces uncertainty from AI, but opportunities exist through knowledge, agility, community, and authentic collaboration.
The Localization Maestro: Orchestrating Global Content in the Age of AI
AI is transforming localization professionals from task executors into strategic system builders who orchestrate global content at scale.
Rewriting the Script: Localization in the Age of AI
Localization isn’t dying—it’s evolving from task-based work to strategic discipline, requiring us to focus on business impact over word counts.
The Content Newsroom: A Reimagining of Content Creation and Distribution
Unifying content creation and translation by putting creators and translators in the same room, creates a “content newsroom” for authentic, user-focused experiences.
Two Visions of What Awaits Beyond the Next Hill
AI transforms the language industry, creating demand for premium human-curated content and positioning language professionals as essential AI educators.
From Execution to Governance: The 1000x Opportunity
AI won’t replace translators—it will shift their role from execution to governance, multiplying their impact 1000x through strategic oversight.
My Tech Stack Confuses Me: Better Call István!
Stop chasing AI hype. Mix human and machine work strategically across three tracks: project flow, modality, and databases to optimize cost and quality.
Everything Is a Product: Selling Innovation to the Crowds
Treat localization like a product: understand stakeholders’ needs, start small, iterate, and show value to drive innovation and impact.
Why Localization Is Now a Product Problem
Localization has evolved from a specialty service into a core product feature that directly impacts user trust, retention, and global market success.
On Talent and Those Who Get to Lead Us Into the Future
The localization industry faces a talent crisis driven by AI fears, declining diversity in leadership, and lack of clear future vision.